PENGARUH KUALITAS INFORMASI, ELECTRONIC WORD OF MOUTH DAN PENGALAMAN BELANJA ONLINE TERHADAP MINAT BELI ULANG PRODUK FASHION GEN Z PADA MARKETPLACE SHOPEE DI KABUPATEN SUMBAWA

Authors

  • Lara Laksmi Tsavitri Universitas Teknologi Sumbawa
  • Hartini Universitas Teknologi Sumbawa

DOI:

https://doi.org/10.62237/jnm.v1i1.44

Keywords:

Information Quality, Electronic Word Of Mouth, Online Shopping Experience, Repurchase Interest

Abstract

This research aims to examine the influence of information quality, electronic word of mouth, and online shopping experience on interest in repurchasing Gen Z fashion products at the Shopee Marketplace in Sumbawa Regency. This research uses a quantitative method with an associative approach with data collection techniques through distributing questionnaires. The research sample involved 100 respondents, selected using the Paul Leedy formula and the Non Probability Sampling method with a Purposive Sampling approach. Data analysis was carried out using the Statistical Program for Social Science (SPSS) version 26 application. The research results concluded that: 1) The quality of information has a positive effect on repurchase interest. 2) Electronoc word of mouth has a positive effect on repurchase interest. 3) The online shopping experience has a positive effect on
repurchase interest.

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Published

2024-03-01

How to Cite

Laksmi Tsavitri, L., & Hartini. (2024). PENGARUH KUALITAS INFORMASI, ELECTRONIC WORD OF MOUTH DAN PENGALAMAN BELANJA ONLINE TERHADAP MINAT BELI ULANG PRODUK FASHION GEN Z PADA MARKETPLACE SHOPEE DI KABUPATEN SUMBAWA. Jurnal Nusa Manajemen, 1(1), 66–80. https://doi.org/10.62237/jnm.v1i1.44

Issue

Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024

Section

Articles