VIVIAN HARTANTO; NUR AMALYNA YUSRIN. PENGARUH ONLINE CUSTOMER REVIEW, CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP PURCHASE DECISION PRODUK THE ORIGINOTE PADA PLATFORM TIKTOK. Jurnal Nusa Manajemen, [S. l.], v. 3, n. 2, p. 415–438, 2026. DOI: 10.62237/jnm.v3i2.425. Disponível em: https://jurnal.publikacitramedia.com/index.php/jnm/article/view/425. Acesso em: 6 jul. 2026.