WIRYAATMAJA , Christopher Louis; ADRYAN RACHMAN. PENGARUH PRICE DISCOUNT TERHADAP PEMBELIAN IMPLUSIF PADA FITUR SHOPEE LIVE MELALUI KUALITAS PRODUK SEBAGAI VARIABEL INTERVENING. Jurnal Nusa Manajemen, [S. l.], v. 2, n. 3, p. 552–577, 2025. DOI: 10.62237/jnm.v2i3.335. Disponível em: https://jurnal.publikacitramedia.com/index.php/jnm/article/view/335. Acesso em: 3 dec. 2025.